Privacy Policy

Effective Date: 10/01/2025

Active Spinal & Sports Care, Inc. (“we,” “our,” “us”) values your privacy. This Website Privacy Policy explains how we collect, use, and protect information when you visit our website [www.activespinal.com] (the “Site”). This policy applies only to information collected through our Site and online services, not to information collected offline or through patient care (which is covered under our HIPAA Notice of Privacy Practices).

1. Information We Collect

When you use our Site, we may collect:

  • Personal Information you provide: name, phone number, email address, or other contact details when you request an appointment, complete a form, or contact us.
  • Health-related information submitted via forms or our patient portal: Any medical or treatment-related information you share online is protected under HIPAA and governed by our Notice of Privacy Practices.
  • Automatically collected information: IP address, browser type, device information, pages visited, and usage data through cookies, analytics tools, and similar technologies.

2. How We Use Information

We may use the information collected to:

  • Respond to your inquiries or appointment requests.
  • Provide online booking and patient portal services.
  • Improve our website performance, content, and user experience.
  • Send updates about our services, promotions, or educational content (if you opt in).
  • Comply with legal obligations and protect the security of our systems.

We do not sell your personal information.

3. Sharing Information

We may share your information only in these situations:

  • With service providers (“business associates”): such as website hosting, email, scheduling, or analytics platforms, who are contractually obligated to protect your data.
  • For legal reasons: if required by law, regulation, or legal process.
  • With your consent: if you authorize us to share information for a specific purpose.

4. Cookies & Tracking Technologies

  • Our Site uses cookies and similar technologies to:
  • Analyze traffic and site usage (e.g., Google Analytics).
  • Improve functionality and performance.
  • Support advertising campaigns (e.g., Google Ads, Facebook/Instagram Ads).
  • You can control cookies through your browser settings. Some features of our Site may not work properly if cookies are disabled.

5. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how we use it.
  • Request access to or deletion of your personal information (subject to applicable law and healthcare record requirements).
  • Opt out of the sale or sharing of personal information (we do not sell your data).
  • Limit the use of sensitive personal information.

To exercise your rights, contact us at staff@activespinal.com or call (408) 779-3565.

6. Security

We use administrative, technical, and physical safeguards to protect information submitted through our Site. For medical records and treatment information, additional protections apply under HIPAA.

7. Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

8. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without parental consent.

9. Updates to This Policy

We may update this Privacy Policy from time to time. The effective date will always be posted at the top of this page.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Active Spinal & Sports Care, Inc.
18525 Sutter Blvd. Suite 200
Morgan Hill, CA 95037
Phone: (408) 779-3565
Email: staff@activespinal.com

Consent for SMS Communication:

The information (Phone Numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

Types of SMS Communications:

If you have consented to receive text messages from Active Spinal & Sports Care, you may receive messages related to the following:

  • Appointment reminders
  • Follow-up messages
  • Inquiries

Message Frequency:

Message frequency may vary depending on the type of communication. For example, you may receive up to 5 SMS messages per week related to your appointment reminders, follow-up messages, marketing, or inquiries.

Potential Fees for SMS Messaging:

Please note that standard message and data rates may apply, depending on your carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.

Opt-In Method:

You may opt-in to receive SMS messages from Active Spinal & Sports Care in the following ways:

  • By calling us first
  • Asking verbally

Opt-Out Method:

You can opt out of receiving SMS messages at any time. To do so, simply reply "STOP" to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.

Help:

If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at Baxter.

Additional Options:

  • If you do not wish to receive SMS messages, you can choose not to check the

SMS consent box on our forms.

Standard Messaging Disclosures:

  • Message and data rates may apply.
  • You can opt out at any time by texting "STOP."
  • For assistance, text "HELP" or visit our Privacy policy and Terms and Conditions pages
  • Message frequency may vary